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Wilene van Greunen
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Shell SA celebrates 100 years
The Shell 100 TV and print ad campaign kicks off this week celebrating 100 years of growth on local soil. Threaded throughout the campaign will be "Waves of Change" - Shell's metaphor of the sea as a nurturing symbol of innovation. From its humble beginnings as a shop selling seashells in London's East Eand in 1883 to its operations today out of more than 130 countries, Shell has become one of the world's most recognised brands.
