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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Employment Equity Officer Umhlanga
- Group Head Cape Town
- Assistant Operations Manager Tshwane (Pretoria)
- Assistant Operations Manager for the N4 Tshwane (Pretoria)
- Sales Representative Benoni
- Landscaping Operator Hartbeespoort
- Midlevel Social Media Manager Durban
- Digital Channel Specialist Johannesburg
- Maintenance Engineer East Rand
- Rewinder Johannesburg
Battle of the RTD Beverages
While most ready-to-drink (RTD) beverages are supported by a dominant female customer base, JWT Cape Town has decided to set the Smirnoff Ice brand apart by embarking upon an intensive TV and below-the-line campaign aimed specifically at youthful males. By entrenching the brand within the local male market, JWT Cape Town hopes to leverage it into market leadership.
