Simply digital, really

Real Simple magazine's newly launched website www.realsimple.co.za is based on the US template and constructed by local web designers RIPE. Says marketing manager Lara Black, "While the website will include issue-led content, one of the site's key objectives is to provide a more interactive interface between the title's brand partners and readers via the reader and subscriber notice board and special offer sections." Advertisers will be able to conduct online research via reader polls, along with banner advertising for extending brand presence. The site will be promoted in the magazine and via a monthly e-newsletter to subscribers from June.