Headline sponsor for hospital drama announced

i-mate, designers and marketers of convergent voice and data devices, is the headline sponsor of M-Net's new hospital drama, Grey's Anatomy, starting 10 April 2006 in the 7.30pm-8.30pm prime-time slot. The sponsorship package includes opening and closing billboards, ad bumpers, classical airtime spots and a co-branded promotional campaign. The nine episodes dramatise the lives of first-year surgical interns. According to Nielsen Media Research, the show recently achieved 24.3 million viewers in one week on American channel ABC, beating Desperate Housewives as the most-watched show on Sundays and reaching number five on ABC's list of Top 10 most-watched shows.