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Jacobs has the power of Verwöhnaroma

6 Mar 2006

Jacobs is capitalising its unique Verwöhnaroma and re-aligning the brand globally by replacing its Mocca Press instant coffee variant with new Jacobs Aroma. Jacobs has overtaken its major competitors by almost doubling its market value share over the past 12 months to become the No. 2 market player in the pure instant coffee segment in South Africa.