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Clear focus contributes to growth

23 Feb 2006

Despite the common belief that there are too many magazine titles, several are still growing circulation: Caxton's Rooi Rose 122 295, Food and Home Entertaining 28 378, Country Life 37 368 and Living and Loving 36 206 are among these. While each of these magazines serves a different lifestyle and interest group, all share one characteristic: a single minded focus on the reader and her or his needs.