FHM up's its game in new ABCs

FHM, the powerhouse in the male lifestyle magazine category, has recorded a 12% year on year increase in the July to December 2004 ABC results. FHM's new ABC of 118 428 makes it by far the biggest brand in the men's magazine market. Comments UCM publishing director Louis Eksteen: "Although FHM's ABCs are very important to us and our loyal advertisers, we are especially proud of the way we have helped grow the men's lifestyle magazine category as well as being able to deliver a quality audience to advertisers."