APRA and PRCA launch fourth annual African PR study

The African Public Relations Association (APRA) and the Public Relations and Communications Association (PRCA) Africa have initiated their fourth annual study on Africa's PR and communications industry. Conducted by Reputation Matters, the study explores industry demographics, ethical practices, PR's business role, talent management, remote work, and future challenges.

PR professionals across Africa are encouraged to participate in the confidential survey, with the findings to be presented at the 2025 APRA Conference in Mombasa, Kenya. The study aims to help understand the industry's growth and challenges.

Click here to access the survey in both English and French.