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39th annual Loerie Awards judging creative excellence is underway
The 39th annual Loerie Awards kicked off this week and judging is underway.
The 200 plus judges evaluate ideas and campaigns from Africa and the Middle East.
Loeries this year opted to reward work that recognises who we are as humans by evaluating creativity. The judges will be judging according to innovation, quality relevance to the brand, relevance to the target audience and relevance to the chosen medium.
