Marketing Manager

Job description

• Relevant degree in marketing, business, communications, or a related field.
• Honours degree or postgraduate qualification is advantageous.
• Minimum of 10 years’ relevant marketing experience, including programme or product marketing, campaign management, lead generation, and performance marketing.
• Proven experience supporting sales teams, managing marketing agencies and suppliers, and aligning marketing initiatives with commercial objectives.
• Demonstrated experience in integrated marketing campaigns, paid media management, campaign optimisation, and performance reporting.
• Strong working knowledge of marketing CRM and automation platforms, digital campaign reporting, SEO, GEO, analytics dashboards, and Microsoft Office applications.
• Excellent written and verbal business English, with strong leadership, analytical, communication, and stakeholder management skills.
  

• Lead programme marketing activities that generate qualified leads, support channel priorities, and contribute to revenue growth.
• Develop and execute integrated programme marketing campaigns across relevant channels, including paid media, to achieve lead generation and enrolment objectives.
• Collaborate with channel sales teams through regular meetings to align marketing activities with sales pipelines, commercial priorities, and enrolment targets.
• Plan and manage conferences, exhibitions, webinars, information sessions, and other market engagement activities to increase visibility and generate leads.
• Monitor, analyse, and report on campaign performance, lead quality, enrolment results, and relevant market insights to improve marketing effectiveness.
• Identify and implement opportunities to use artificial intelligence, automation, and emerging technologies to enhance campaign performance and marketing processes.
• Oversee the development and delivery of programme marketing materials and collateral, ensuring accuracy, creativity, quality, and brand consistency.
• Manage allocated programme marketing, paid media, and event budgets to ensure cost-effectiveness and adherence to approved financial parameters.
• Evaluate campaign performance, lead quality, and return on marketing investment to inform strategic decisions and optimise marketing expenditure.
• Manage external marketing agencies, creative partners, and suppliers to ensure quality deliverables, cost efficiency, and compliance with agreed timelines and project requirements.
• Ensure marketing activities support a professional client and participant experience throughout the programme marketing process.
• Lead, supervise, and develop the marketing coordinator through effective delegation, clear expectations, regular feedback, and ongoing guidance.
• Collaborate with internal stakeholders, including marketing teams, sales teams, senior management, and other business units, to support integrated marketing objectives.
• Ensure the responsible handling of marketing and lead data in accordance with applicable data protection requirements, while maintaining accuracy, integrity, and appropriate human oversight when using emerging technologies.

Requirements

• Campaign management
• Event coordination
• Lead generation
• Marketing
• Marketing automation
• Search Engine Optimization (SEO)
• SAP customer relationship management (CRM)
• Paid media
• Performance marketing
• Sales support