Single serving caffeine fix

Kraft Foods South Africa, whose range of Jacobs coffee doubled its market share during the past year, has relaunched its Italian-inspired instants with new single-serving sachets. Jacobs Cafe Latte and Jacobs Cappuccino sachets are easy and convenient alternatives for busy consumers looking to indulge in their favourite cappuccino and cafe latte on-the-go. The launch will be supported by the current Jacobs TV advertising campaign, in-store sampling and point of sale material.