Cars in Action has taken a fresh look at what readers see on the shelf and changed the way it goes about presenting what's inside the magazine on the cover. The June 2009 issue has a far smaller logo nestling in the month's theme, which now dominates the masthead and happens to be speed. The theme carries through the entire publication. Comments publisher Michele Lupini, “We sacrificed a bit of our brand identity to now better show off what the magazine represents. They say you should never judge a book by the cover. That's something we want to change forever.”
