Launched in August 2005 as a quarterly with a print order of 30 000, Shop! magazine is now a bi-monthly glossy recording a circulation of 22 992 (ABC July 2005 - June 2006). "The appeal of Shop! for the consumer and savvy South African shopper is that it combines trends and style in a detailed but hype-free manner ultimately, making shopping easier," says Mari Lategan, Media24 Women's Magazines publisher.
