Latest issue of IMM queries over-supply of malls

One of the questions examined by a cover story in the August-September 2016 issue of the IMM Journal of Strategic Marketing is how long can we keep building new shopping malls and expanding existing ones? The story analyses the country's strong mall-based consumer culture.

Also in the issue is an analysis of the brandy industry's urgent need to rebrand itself, a breakthrough in the measurement of out-of-home media, and a look at brand strategies in the franchise sector.

The print edition is sold in selected CNA and Exclusive Books outlets or is available via subscription.