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Overnights are coming
The South African Advertising Research Foundation (SAARF) will be running SAARF TAMS Information Days in Johannesburg, Durban and Cape Town on TV audience measurement and the changes happening in preparation for overnight or day-after reporting, as opposed to the current weekly reporting, to take place in about a month from now. This will be the biggest change since the inception of TAMS in 1989 and the main objective of this round of meetings is to inform the industry of what will happen over the next few weeks. Email for more info.
