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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Virgin ad flies in the face of convention
Richard Branson thought it was good enough for the UK market; John Farquhar thought it was "bloody good"; and Bizcommunity.com thinks it's one of the most refreshingly brilliant ads in a long time. What is your view of the new Virgin Atlantic Air commercial? Click here to view (1.6MB).
