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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Primedia Outdoor donates to the Smile Foundation
Primedia Outdoor has donated R350,000 worth of outdoor advertising to the Smile Foundation. The donation will assist the foundation in providing reconstructive surgery to underprivileged South African children.
Smile Foundation will launch an educational OOH campaign on Rank TV to reach out to the parents of children who are in need of reconstructive surgery. The foundation intends on using the campaign on the outdoor commuter channel to create awareness within the communities.
