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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Receptionist / Personal Assistant Bryanston
- Account Executive Intern Claremont
- Studio Traffic Manager Cape Town
- Mid-level Website Developer Durban
- TTL Art Director Cape Town
- Junior Art Director Cape Town
- Senior Art Director Johannesburg
- Mid-Senior Copywriter Johannesburg
- Senior Project Manager Johannesburg
- Integrated Strategist Cape Town
New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
