Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Account Director Johannesburg
- Senior Integrated Designer Johannesburg
- PPC Account Manager Wyoming, IA
- Community Manager Johannesburg
- Head of Community & Talent Cape Town
- Part-Time Telesales Consultant Cape Town
- Traffic and Production Specialist Bryanston
- Senior Social Media Specialist Cape Town
- Motion Designer Johannesburg
- Senior Production Manager cape town
New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
