Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Art Director Remote within South Africa
- Video Director & Social Media Content Creator Johannesburg
- Social Media Specialist Johannesburg
- SEO Strategist Cape Town
- Senior Copywriter Remote within South Africa
- Senior Automation Program Manager Remote within South Africa
- Lead Generator Edenvale
- Community Manager Johannesburg
- Graphic Designer Cape Town
- Media Sales Trainee Executive Sandton
New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
