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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Cape Town's hottest event - The L'Ormarins Queen's Plate
Cape Town's social scene was awakened with one of the most prestigious annual horse racing events, the L'Ormarins Queen's Plate, Kenilworth race course which was transformed into a setting where fashion, vintage cars, fine wine, food and the country's finest thoroughbreds took centre stage.
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