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(Converse)RED launch
Converse launched its new (Converse)RED range at Taboo on Tuesday, 27 February, as part of the global (PRODUCT)RED initiative for change.
The (PRODUCT)RED campaign, which includes involvement from Motorola, American Express, Apple iPod, Gap and Emporio Armani, will see a percentage of the profit on (RED) products donated to The Global Fund (http://www.theglobalfund.org/en/) to fight Aids, Tuberculosis and Malaria in Africa.
Converse is one of the first brands to bring (PRODUCT)RED to South Africa, which will be available in-store from March 2007.
For more information on (PRODUCT)RED, please 'join red' at: www.joinred.com
