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Urban Mobility exhibition
PUMA partnered with the Bell-Roberts Gallery in Cape Town for an exhibition to launch the PUMA Urban Mobility Reality Bag. The exhibition featured the Reality Bag with Ryan McGinley images shot on location at the Serpentine Gallery's Summer Pavilion and projected onto the walls of the gallery as well as PUMA's Glow Rider. The Reality Bag is the statement piece in PUMA's Urban Mobility collection - a venture into the premium travel and lifestyle accessories category. The collection revolutionises urban travel by creating products that allow for easy freedom of movement on the street, at the office or on the road.
