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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Loudfire plays host at J&B Met
Creative variations of the dress code "plum, patterns and metallics," took on a myriad of eclectic, often risqué and outrageous, expressions at the 31st annual J&B Met, as trendsetters, fashion gurus and racing fans alike all gathered at what is perceived as, arguably, the most talked about and widely attended social event of the year.
Loudfire tapped into the salient theme of "Connect Couture" and plugged into the buzz of this illustrious event, as they hosted their own glitzy bash, in honour of their platinum clients. Tucked away in the sanctuary of Loudfire's mobile architectural interior, guests sought solace in sipping Mojitos and savouring delectable canapés.
