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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Coca-Cola brings a whole lot of colour to the night sky
Some 80 intrepid revellers wrapped up warmly and braved the Johannesburg elements to enjoy Coca-Cola's exciting launch and reveal of their spectacular interactive LED billboard at a cocktail party on Wednesday 13 July.
Produced by The Event Production Company in a marquee on the Top Star Drive-In south of the city, the awe-inspiring launch included a dramatic audio-visual reveal and switch-on along with a helicopter flip, giving guests a bird's eye view of this new Coke phenomenon on the Jozi skyline. Plenty of mouth-watering snacks and gluhwein helped to keep the chilly night air at bay and keep guests up well past their bedtime!





























