What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Pendoring Advertising Awards
The 16th annual Pendoring Awards was an elegantly presented celebratory evening to honour this year's deserving Afrikaans advertising industry, held at Vodaworld, Midrand, on Friday, 29 October 2010.
With a theme of 'Praat die taal en bewys jou cool!', this year over 300 entries were judged by a panel of 10 regular and four specialist judges, under chairmanship of the overseas judge, Leon Jacobs, ECD of Saatchi & Saatchi in Geneva, Switzerland. The results were also externally audited.
Joe Public received the most recognition for its efforts this year, with a haul of 10 Gold and 15 Silver Pendorings but the Prestige Award went to Ogilvy Johannesburg for an Exclusive Books campaign.
