Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
South African investors interested in exploring the troubled but untapped and rich Eldorados of Africa would have to face a long and epic journey to Southern Sudan, where they will likely discover a virgin territory full of potential and opportunities, waiting to be nurtured and developed unconditionally.
The challenges, risks and rewards of undertaking such a journey were outlined yesterday at the Hilton Hotel during the Intra-Africa Business Breakfast hosted by Upbeat Marketing, in association with Bizcommunity.com and SAfm.