Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Green is the new black at Pick n Pay
In Pick n Pay's latest initiative to reduce use of plastic bags, the company once again called on consumers to switch to more sustainable shopping bags.
In the interests of the environment, as well as fun and fashion, Pick n Pay launched a web-based design competition in November last year, and invited budding designers to submit designs for a new and stylish eco-friendly Pick n Pay bag.
An expert panel, comprising style guru Edith Venter; Condenast's Bianca du Plessis; fashion wiz, David Tlale; Creative Director of Y&R Cape Town, Clinton Bridgeford; Pick n Pay marketing expert, Lyndsay Webster-Rozon and Pick n Pay internal communications executive, Tintswalo Khosa, selected the ultimate winner and two runners up from the top 10 designs, as judged by Pick n Pay shoppers via the company's website.
