Ego/Axe versus Status
Most of you are probably aware of the campaign used by Status deodorant (agency:TBWA Hunt Lascaris) to gain mileage out of Ego's rebranding as Axe (agency:Lowe Bull Calvert Pace). If not, here's background info by Financial Mail and a related comment by Dave Lehr. Now that the dust seems to be settling, there are a few issues worthy of discussion:
Is a Masters Degree recognised in the Corporate Communications industry?
I have always been under the impression that one’s academic qualification forms a prominent part of your marketability. 26 Jun 2002
Agency remuneration
We devalue our work and our credibilty when we offer to do creative or strategic work for nothing in order to win business. It seems to suggest we have no confidence in our ability and are happy to give our expertise away. 10 May 2002
Can you make it in this industry in this day and age without formal, expensive education?
bustin mah proverbial balls to get into this industry and seem to have a head for 'concept' - how do i sell this - and not having the cash to study properly so i can say something like 'er, i'm an art director...' what are the chances really of me getting ahead? anyone got input? 20 Feb 2002
Is the IMM graduate diploma in Marketing sought after in the market?
What do you think of the IMM graduate diploma in Marketing? Is it sought after in the market? 28 Jan 2002
Racism and Transformation
Parliamentary public hearings on racism and transformation was held on 6-7 November 2001. 15 Dec 2001
Anti Crime campaign ideas
SA has the second highest murder rate in the world. Speakout 15 Dec 2001
Road Safety campaign ideas
SA has one of the world’s highest road deaths. MRC 15 Dec 2001
Anti Rape campaign ideas
SA has the highest per capita rate of reported rape in the world. Rape Crisis 15 Dec 2001
AIDS Awareness campaign ideas
