Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore
Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini
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Request for industry glossary from someone who was presented with a TV schedule and did not know what an AR is.
If a marketer is responsible for and reviewing media schedules and does not know what an AR is, they shouldn't be in that position. And as for not asking .... there is no hope for growth and learning for this poor soul.
