Advertising = addiction

Now, whether this is true or not is completely debatable, but can the pressure be blamed? Or how about the brands one works on? For instance, if you should find yourself chugging back tequilas at 10am on a Monday Morning, blaming it on research...

Is there a problem? Or is it the same as if you were scoffing down chocolate for the same reason? Does anyone feel trapped in their environments, where they feel compelled to drink or take part in other recreational party tricks? How does one get passed this? How do you go to endless client dinners and functions and sip on water or juice? How can you refuse one more tequila when the ultimate decison maker is practically forcing it down your throat?

Hope this gets posted, I'm quite interested to hear what others have to say. Sure it's all about self control etc etc. But what happens when it's out of your control? Do you change agencies and work at one where AVBOB is the most exciting client? What does one do? And how do you do it?