Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Citroen C4 'Robot' ad
The 'new' Citroen C4 ad really got my attention. The ad starts with some vibey music and the car converting into a robot.
The robot then proceeds to pull some brilliant dance moves before changing back into the car.
Not only is the ad brilliantly done, it has for the first time ever (in my life) made me think of buying a Citroen. Prior to this Citroen was a non-entity to me, I'd see them and their ad's and happily move on to whatever was waiting next.
Anybody Seen It? Anybody know who's responsible for it. Better yet can we (or at least I) have a copy of the ad on the bizcommunity web (so that I can enjoy it over and over again).
This is not a thought provoking serious ad, but I think Citroen have the potential to capture a sizeable number of new users from it. Perhaps I'm the only one though?
