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Your customers know when you’re faking it
Cristelle Snyman
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A Tsunami in SA
A Tsunami is a distaster of gigantic proportions. How many situations right here in SA fit the same description? Yet, do we see adverts pleading for food donations for the thousands of starving South Africans...?
Has anyone set up a disaster fund for the millions dying from AIDS, and, in particular, with reference to the recent fires in Langa which left 12 000 people homeless. Has anyone set us an SMS donation campign for these, our own people? ABSA, STD BANK, PICK N PAY, INDEPENDENT NEWSPAPERS, MTN, VODACOM, to name a few have all jumped on the Tsunami bandwagon.
Please understand I am in no way being insensitive and feel that the consequences of the Tsunami are shocking and terrible, and my heart goes out to those effected, but my point is this... Isn't it incredible how quickly (and willingly) funds were raised for this when right here at home we have our own problems? I myself am guilty of sending an SMS that donated R30, and would I be so quick to send the same amount to the Langa victims, I wonder... don't you?
