
Subscribe & Follow
Advertise your job vacancies
Jobs
- Account Executive Cape Town
- Junior Art Director Cape Town
- Senior BTL Designer Sandton
- Agency Proofreader Johannesburg
- Paid Media Specialist Johannesburg
- Advertising Sales Executive Trainee Cape Town
- Plaza Manager Heidelberg
- Paid Advertising Specialist Pretoria
- Executive Creative Director Cape Town
- Programmatic Specialist Johannesburg
Old Mutual's ''I am. I can. I will.'' Campaign
I think it's fair to say that the new Old Mutual Campaign is extremely disappointing, not to mention lame and lucklustre.
This is especially so when compared to their previous beautiful black and white (with a touch of green) ads, which contained such emotive music.
The new ones, with people talking about their goals while leaping in the air and badly etched against a green screen, look incredibly amateurish and devoid of sophistication.
The message is not powerful but arbitrary, and the 'concept' appears to have been pulled straight from some motivational speaker's handbook. Does anyone know if they've changed agencies?
