Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Art Director (Mid to Senior) Johannesburg
- Internal Medical Devices Sales Representative & Administrator Tshwane (Pretoria)
- Videographer / Video Content Creator Durban
- Junior Designer ( Social and Digital Focused) Durban
- Post Production Editor Cape Town
- SEO Generalist Cape Town
- Senior Account Manager Johannesburg
- Junior Hybrid Strategist Sandton
- Paid Media & Performance Marketing Manager Cape Town
- Full-Stack Web Developer Sandton
Sasol Rugby Commercial
Not since Costner wandered around in his under-rods in Waterworld has such a continental budget been more wasted.
Big petrochemical company, Springbok rugby stars, epic rugby battle - who knew this would be the recipe for one of the most poorly shot and pathetically executed TV commercials of recent memory. I was excited at hearing about this ad - the storyboard hinted at a truly memorable, evocative commercial. What resulted was an effort which would have been better produced by three drunken film students with a series of overdeveloped polaroid photos. Was the director/dop seeking revenge on the agency??
