VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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New Santam SOS campaign
Does the weirdness of Santam's current campaign work for you?
Santam is flighting a new television campaign showing disasters befalling various individuals who then respond by beeping out the familiar SOS signal.
It is an odd campaign and I assume it's meant to be funny - but somehow it falls short. These are not ads that I really enjoy watching. I'm not entirely sure why.
