SABC TV licence adverts in bad taste

The recent advertising campaign of SABC television licenses describing how terrible things could happen to individuals because they have not paid their TV licences, i.e be scarred by a plastic surgeon is one of few...

It further states that individuals will never know what might happen to them if they do not have/pay their TV licences. I find this to be in terrible taste. In a society where we are bombarded with real life vioence, death and injury due to the realities in which we live, do we really need radio advertising like this. Whichever creative thought he/she came up with a novel exciting idea - YOU DID NOT!