ARB dismisses complaint against Cars.co.za radio ad
Karabo Ledwaba
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Should ads about paying your TV licence undergo surgery?
Surely there are more creative ways to get your message across?
There is currently a radio ad being flighted about a surgeon who is performing complicated surgery, but forgot to pay his TV licence. The implied message is that bcause of this he might disfigure his patient.Please tell me there are more creative ways to address this issue than to use medical fear factors? Should these not be reserved for aids awareness campaigns or to highlight cancer issues?
