VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Should ads about paying your TV licence undergo surgery?
Surely there are more creative ways to get your message across?
There is currently a radio ad being flighted about a surgeon who is performing complicated surgery, but forgot to pay his TV licence. The implied message is that bcause of this he might disfigure his patient.Please tell me there are more creative ways to address this issue than to use medical fear factors? Should these not be reserved for aids awareness campaigns or to highlight cancer issues?
