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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital Content Creator Cape Town
- Social Media Specialist Johannesburg
- Group Head Cape Town
- Midlevel Social Media Manager Durban
- Mid-weight designer Cape Town
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Multi-Media Journalist Durban
- Account Director Cape Town
Female audience
Are only women watching sitcoms these days?
It's starting to seem like women are the only ones watching sitcoms these days. Ad break after ad break we get subjected to....you've seen all these...the orgasm in the plane loo; the middle-aged woman on the yacht; the young ladies in the restroom contemplating changing their hair to look like one of the others. ENOUGH!
As if the bad lip synch on these imported ads wasn't bad enough, the yacht lady looks like she's shielding her eyes from welding sparks. Wrinkles, lips, hair, waists, yoghurt, cream, conditioner, shampoo ....is it really healthy to put these pressures on women?? Not to mention the frustration men have to endure sitting through any 2 minute ad break during Frasier, Hidden Hills, etc...
Apart from poor production, immoral social pressure and just an overall bad viewing experience, I personally feel that there is ad space being wasted here.
