Trending
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Subscribe & Follow
Advertise your job vacancies
Jobs
- Account Manager Snr Cape Town
- Account Manager Marketing George
- Marketing Specialist George
- Graphic Designer Cape Town
- Growth Strategist Sandown
- Personal Assistant Cape Town
- Bookkeeper Cape Town
- Digital Marketing Specialist Durban
- Senior Media Sales Executive Johannesburg
- Mid-Weight Copywriter Cape Town
Side-stepping the bull
I bought a large bag of Fritos(R) chips last night and this is what the back of the packet said:
Thank you, Fritos, for taking a fresh promotional approach. I suspect they did their homework and understand that today's savvy youth market can spot bullshit a mile off and resents being spoken down to. Okay, the bit about the 'crunch' could maybe be seen as a slight capitulation to marketing spin, but well done, all the same!
