VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Side-stepping the bull
I bought a large bag of Fritos(R) chips last night and this is what the back of the packet said:
Thank you, Fritos, for taking a fresh promotional approach. I suspect they did their homework and understand that today's savvy youth market can spot bullshit a mile off and resents being spoken down to. Okay, the bit about the 'crunch' could maybe be seen as a slight capitulation to marketing spin, but well done, all the same!
