VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Activities/Skypark Operator Hartbeespoort
- Maintenance Operator Hartbeespoort
- Student recruitment Advisor Centurion
- Social Media Specialist Johannesburg
- Senior Shopper Marketing Manager Cape Town
- Traffic Manager Johannesburg
- DTP Art Director Cape Town
- B2B Marketing Manager Pretoria
- Senior Producer Cape Town
- Mid Advertising Resource Coordinator Cape Town
And the worst advertising campaign goes to...
There are some damn good adverts out there, hence Awards galore, But some campaigns really miss the mark.
One campaign that really used to annoy me was the Sanlam Ads in Cinemas (the ones with the "I think therefore I am" quotes etc.) They were so boring and uncreative, its quite scary to think that Sanlam actually paid an agency to get them made...
And what about the Coca Cola ad with the talking fish, "She runs a school you know..." What a load off trash, who thought of that? The guy who opens the can seems drunk? on Coke?
And the Cell C cy ad, no-one talks like that... Well, I thought it was quite cool at first, very innovative, but there is only so many time we can see an ad...
Both Coca Cola and Cell C targeted the youth market, yet they (the youth market) are laughing at the middle-age advertisers who think they know them!
What I'm trying to say is lets start a alter-Loeries awards for those ads that are so idiotic, so un-interesting and so off the mark that the Ad companies deserve to know about it... Who does your vote go to?
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
