Chuma Maqanda: "Be brave, even if your knees are shaking"
Danette Breitenbach
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Post Production Editor Cape Town
- SEO Generalist Cape Town
- Senior Account Manager Johannesburg
- Junior Hybrid Strategist Sandton
- Paid Media & Performance Marketing Manager Cape Town
- Full-Stack Web Developer Sandton
- Head of Growth Western Cape
- Trust Administrator JHB - Western Suburbs
- Studio Photographer Cape Town
- Experienced Designer Cape Town
And the worst advertising campaign goes to...
There are some damn good adverts out there, hence Awards galore, But some campaigns really miss the mark.
One campaign that really used to annoy me was the Sanlam Ads in Cinemas (the ones with the "I think therefore I am" quotes etc.) They were so boring and uncreative, its quite scary to think that Sanlam actually paid an agency to get them made...
And what about the Coca Cola ad with the talking fish, "She runs a school you know..." What a load off trash, who thought of that? The guy who opens the can seems drunk? on Coke?
And the Cell C cy ad, no-one talks like that... Well, I thought it was quite cool at first, very innovative, but there is only so many time we can see an ad...
Both Coca Cola and Cell C targeted the youth market, yet they (the youth market) are laughing at the middle-age advertisers who think they know them!
What I'm trying to say is lets start a alter-Loeries awards for those ads that are so idiotic, so un-interesting and so off the mark that the Ad companies deserve to know about it... Who does your vote go to?
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
