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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
Patronising Holcim Ad
A real squirming-with-shame ad in which the sum total of a young man's ambition seems to be laying bricks with Holcim cement.
We see a boy growing up dreaming of becoming a builder - making wonderful sandcastles and card houses, then discovering Holcim cement when he grows up to be a bricklayer. The climactic moment is when we're shown a lovely, spacious home which we're given to understand he has somehow built for himself on a bricklayer's wage.
Two things bother me about this ad - it's highly patronising to suggest that this [Coloured] boy can only aspire to be a bricklayer [I was expecting to see him become an architect or the like], and also it's in very bad taste that the boy changes skin colour noticeably as he grows - the feeling being that any series of Coloured guys will do even if they look nothing alike. Ugh.
