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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
Holding advertising accountable
If advertising is to be seen as an investment and not an expense, surely agencies should do more to show evidence of the link between their work and their client's business imperatives.
How often do agencies track the performance of their work against the objectives of the briefs they were given?
