VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Holding advertising accountable
If advertising is to be seen as an investment and not an expense, surely agencies should do more to show evidence of the link between their work and their client's business imperatives.
How often do agencies track the performance of their work against the objectives of the briefs they were given?
