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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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It's bugging me...
All those TV and Billboard ADs where one can win anything from a new kitchen to a 'rare' Tanzasnite,all one has to do is sms to enter and pay anthing between R2.50 to R30 for the sms.
My question is this, who audits those competitions? There seems to be a sudden spurt of these kind of ads, but we never hear who won and how much money was made from all those sms's. Can anyone buy ad space, put up a bogus prize, charge R30 for an sms and make a fortunes off the ignorant public or is someone keeping an eye on this?
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