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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Is Cell C's Hummer advertising not the most cretinous, banal rubbish ever?
Apart from the Rapper, it is going to drive me to throw a brick at my TV very soon.
OK, yes it is single minded, but it is too simple minded. I am not the cretin you think I am. Advert to me intelligently. If you are going to keep talking down to me, I am not interested in your product any more.
I am sure that Cell C will tell me that it has been hugely successful, the media budget has ensured that. But it is doing more damage than good for the brand long term. If numbers are the game, well good for you, but I will never change to Cell Suck.
