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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Destiny Campaign
A bit amateurish?
Is it just me or are the ads publicising Destiny's a tad amateurish? For what is a pretty high-end business publication aimed at sexy sassy and high-powered women already breaking glass ceilings the campaign seems more like a first year attempt to push a quasi-feminist agenda. If anything the alienating radio ads, especially the one that implies that women who have opted to have children and be mothers are stupid, or deseving of a "career" woman's contempt aren't doing the magazine content justice.
I've been looking forward to this magazine a long time, and was pretty disappointed to hear the ads, which don't seem, to me, to be building a sexy powerful brand at all.
Forum created by Anne
