Lucky Volkswagen??

What's the opionion about the new Golf 6 ad, featuring Lucky the 3-legged cheetah?? Although I initially loved the ad I could after about a day or so not remember what the product was.... What is the connection between a cheetah and a golf? Why would you load a cheetah into a golf and not rather a bakkie or SUV? The car is only shown for about 20s of the ad and that line about "just because she cant run doesnt mean she's not a real cheetah" sound to me like an excuse -- just because the new Golf 6 aint as fast as the previous generation, doesn't mean its not a realy Golf???