The new Debonairs ad

The ad shows homeless people who would seem to have come into some sort of windfall and have splashed out on things like shoes, laptops etc. The ad ends with someone coming out of a Debonairs outlet with more change than expected because of some special deal or similar.

I am very open-minded and I do think you can find humour in most situations. I also think we do tend to take ourselves too seriously sometimes. However, I think this concept is incredibly insensitive on so many fronts, not to mention patronizing. I would like to see both client and agency be made to make some contribution towards a homeless charity.