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#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category
#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

By Jessica Tennant 23 hours ago

DJ and comedian, Khathu Litshani.
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industry

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

By Juanita Pienaar 2 days ago

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 3 days ago

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)
#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

The rise of e-gaming
The rise of e-gaming

With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. Brands and businesses are noticing this trend, leading to increased investment into this platform...

By Prince Ndlovu 3 Apr 2019

Radio is dead, long live r@dio!
Radio is dead, long live r@dio!

Radio and digital advertising go hand-in-hand. Both mediums boast quick turnaround times, cost-effectiveness and, most importantly, reach...

By Warren Ravinsky 1 Apr 2019

The 5 soft skills that will help you become an outstanding video producer
The 5 soft skills that will help you become an outstanding video producer

The producer role is one of the most sought-after in the video industry. It is simultaneously challenging and rewarding, bringing with it both enormous respect and a huge responsibility...

By Jamie Field 19 Mar 2019

#DesignIndaba2019: Kagiso Lediga on storytelling in entertainment
#DesignIndaba2019: Kagiso Lediga on storytelling in entertainment

Award-winning and celebrated stand-up comedian, actor, writer and film director, Kagiso Lediga, took to the stage on Day 2...

By Angie White 1 Mar 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Screengrab from .
The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

Hisense declares war on top end TV market with 65" ULED smart TV
Hisense declares war on top end TV market with 65" ULED smart TV

Hisense's new flagship 65" ULED smart television is a declaration of war aimed at the top end TV market. This beautifully crafted and ingeniously designed ULED is the perfection that should be strived for when creating the next generation of televisions...

By Juanita Pienaar 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Danilo Acquisto CEO of Special Effects Media SA.
#BizTrends2019: The value of micro-influencers in marketing campaigns

As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...

By Danilo Acquisto 29 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 21 Jan 2019

Esports: Geemax on streaming for South Africa
Esports: Geemax on streaming for South Africa

George Smith AKA Geemax is a 28-year-old South African video game streamer hailing from Johannesburg. He is currently one of the most popular South African video game streamers around and is also a well-known shout caster...

By Iain Fenton 15 Jan 2019

Radio's recipe for growth in 2019
Radio's recipe for growth in 2019

Radio is not a "sunset medium", it's as healthy and relevant now as it has been for the last 20 years - perhaps more so - and there's room for more growth in terms of reach and impact to the lives of its audiences...

By Nick Grubb 14 Jan 2019

The business of music streaming
The business of music streaming

The old business model of music consumption is dead and artists need to start looking at ways to benefit from this change...

By Sinesipho Maninjwa 8 Jan 2019

4 trends shaping the future of TV and entertainment
4 trends shaping the future of TV and entertainment

Jacques Bentley from Skyworth highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019...

By Jacques Bentley 31 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

#NewCampaign: #FightPlastic w/ SodaStream
#NewCampaign: #FightPlastic w/ SodaStream

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

By Jessica Tennant 14 Dec 2018

The internet thinks YouTube Rewind 2018 is pretty terrible
The internet thinks YouTube Rewind 2018 is pretty terrible

Well... it's pretty safe to suggest that YouTube Rewind 2018 is controversial. The annual video published by the Google-owned service pays homage to the year that was and the moments that made it, all created by the internet's biggest personalities...

By Andy Walker 10 Dec 2018

Africa Video Forum, AfricaCom 2018.
#AfricaCom: 'Don't die with your idea'

The Africa Video Forum at #AfricaCom 2018, this year grappled with funding models for original content on the continent and the disruption that mobile brings...

By Louise Marsland 23 Nov 2018

Ash Heeger chats about Netflix cooking show The Final Table
Ash Heeger chats about Netflix cooking show The Final Table

South African Chef Ash Heeger, of restaurant Riverine Rabbit, recently competed in Netflix's new cooking show, The Final Table...

By Ruth Cooper 20 Nov 2018

How blockchain will disrupt the entertainment and media industry
How blockchain will disrupt the entertainment and media industry

Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...

By Paul Mitchell 12 Nov 2018

Malusi Gigaba is caught in South Africa's latest sex tape fiasco
Malusi Gigaba is caught in South Africa's latest sex tape fiasco

South Africa's minister of home affairs Malusi Gigaba is at the centre of the internet's and the country's latest sex tape scandal, the politician confirmed on Sunday...

By Andy Walker 29 Oct 2018

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