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Why big business needs to consider gaming partnerships

Any big brands who are not partnering with e-sports and gaming companies for marketing and exposure may want to reconsider...

By Barry Louzada 4 Jun 2021

Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

By Shaune Jordaan 13 May 2021

David Alexander on the state of music publishing in South Africa
David Alexander on the state of music publishing in South Africa

David Alexander, newly appointed chair of Music Publishing Association of South Africa, shares insights on how to revolutionise the business of publishing....

By Evan-Lee Courie 9 Apr 2021

Itu Senne shares how Covid-19 has impacted the world of sports marketing
Itu Senne shares how Covid-19 has impacted the world of sports marketing

Itu Senne, the newly appointed head of marketing at SuperSport, shares the importance of sport in South Africa, the shift in digital marketing and how Covid-19 has impacted the world of sports marketing...

By Evan-Lee Courie 8 Feb 2021

#BizTrends2021: A renewed focus on community through exclusive content and livestreaming
#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

I'm not one to blow my own trumpet - well, not too much anyway - but all of the #BizTrends that I made last year came to fruition. A focus on independent artists, the rise of TikTok, the continued domination of streaming services - all featured prominently in shaping the global music scene...

By Tecla Ciolfi 7 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

By Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld
#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

By Siya Metane 6 Jan 2021

Will livestreaming become the next step in influencer marketing?
Will livestreaming become the next step in influencer marketing?

2020 has changed the world in more ways than one, and with digital communications moving faster than ever before, many of us are questioning if it's just a phase or if it will stick around?

By Amelia Neate 10 Dec 2020

#Newsmaker: Producer Eddie Chitate launches Africa's newest streaming platform
#Newsmaker: Producer Eddie Chitate launches Africa's newest streaming platform

Eddie Chitate, through his production company, Brainstorm Entertainment, has launched a streaming platform called NoFTV...

By Juanita Pienaar 4 Nov 2020

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New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

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Putting you back in charge of your comms

Dale Isaac from Open Communications, talks us through how you can create a unified communications platform with all your devices joined up in one simple solution that will bring you some calm in the chaos...

By Dale Isaac 29 Sep 2020

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What can marketers learn from the phenomenon that is "Jerusalema"?

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

By Siya Metane 22 Sep 2020

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

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The journey from influencers to digital-first influencer marketing

Stephane Rogovsky, founder and CEO of R-Squared comments on how influencers have evolved over the years...

By Stephane Rogovsky 2 Sep 2020

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7 strategies to grow your business using YouTube

YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...

By Ron Stefanski 28 Aug 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]
#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

CEO of DStv Media Sales, Fahmeeda Cassim Surtee elaborates on what exactly advanced TV is and how marketers should adapt and be more addressable in their approach...

By Juanita Pienaar 30 Jul 2020

CEO of DStv Media Sales, Fahmeeda Cassim Surtee presenting at the Nedbank IMC Conference.
#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 1]

CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...

By Juanita Pienaar 29 Jul 2020

#StartupStory: BTS with CineMagic, SA's newest streaming service
#StartupStory: BTS with CineMagic, SA's newest streaming service

CineMagic, SA's newest Video-on-Demand (VOD) streaming service, is now available to millions of cellular users via the Vodacom Video Play and MTN Play mobile content platforms...

By Evan-Lee Courie 17 Jul 2020

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Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...

By Roman Magis 15 Jul 2020

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How has the global Covid-19 pandemic impacted online behaviour?

Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...

By Lesley-Ann Rozanski 9 Jul 2020

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Communications, media and technology sector - 5 steps to survive the pandemic

Rob van Dale, CMT and digital partner at global management consultancy Kearney talks to five moves that can help traditional media companies survive these challenging times and help to better position themselves for the future...

By Rob van Dale 7 Jul 2020

A cultural watershed moment in the media
A cultural watershed moment in the media

Consumers are migrating from traditional media as we know it to new age media because of the vast differences in approaches taken by the two mediums. There is an obvious shift in consumer behaviour and a growing hunger for in-depth and meaningful discussions...

By Lwazi Piti 6 Jul 2020

Filmmaker Dugan Bridges on Upward Globility and FMF's Khaya Lam episode shot in SA
Filmmaker Dugan Bridges on Upward Globility and FMF's Khaya Lam episode shot in SA

We talk to Dugan Bridges, an award-winning filmmaker about a new video series produced by Atlas Network in the USA, which pilot episode focuses on the Free Market Foundation's Khaya Lam project in South Africa...

By Juanita Pienaar 23 Jun 2020

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