Any big brands who are not partnering with e-sports and gaming companies for marketing and exposure may want to reconsider...
Barry Louzada 4 Jun 2021
You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...
Shaune Jordaan 13 May 2021
David Alexander, newly appointed chair of Music Publishing Association of South Africa, shares insights on how to revolutionise the business of publishing....
Evan-Lee Courie 9 Apr 2021
Itu Senne, the newly appointed head of marketing at SuperSport, shares the importance of sport in South Africa, the shift in digital marketing and how Covid-19 has impacted the world of sports marketing...
Evan-Lee Courie 8 Feb 2021
I'm not one to blow my own trumpet - well, not too much anyway - but all of the #BizTrends that I made last year came to fruition. A focus on independent artists, the rise of TikTok, the continued domination of streaming services - all featured prominently in shaping the global music scene...
Tecla Ciolfi 7 Jan 2021
While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...
Lindani Ntsibande 6 Jan 2021
With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...
Siya Metane 6 Jan 2021
2020 has changed the world in more ways than one, and with digital communications moving faster than ever before, many of us are questioning if it's just a phase or if it will stick around?
Amelia Neate 10 Dec 2020
Eddie Chitate, through his production company, Brainstorm Entertainment, has launched a streaming platform called NoFTV...
Juanita Pienaar 4 Nov 2020
Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...
Devon Meerholz 22 Oct 2020
Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...
Brendan Seery 13 Oct 2020
Dale Isaac from Open Communications, talks us through how you can create a unified communications platform with all your devices joined up in one simple solution that will bring you some calm in the chaos...
Dale Isaac 29 Sep 2020
Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...
Siya Metane 22 Sep 2020
Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...
Roman Magis 16 Sep 2020
Stephane Rogovsky, founder and CEO of R-Squared comments on how influencers have evolved over the years...
Stephane Rogovsky 2 Sep 2020
YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...
Ron Stefanski 28 Aug 2020
![#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]](https://biz-file.com/c/2007/568688-120x120.png?2)
CEO of DStv Media Sales, Fahmeeda Cassim Surtee elaborates on what exactly advanced TV is and how marketers should adapt and be more addressable in their approach...
Juanita Pienaar 30 Jul 2020
CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...
Juanita Pienaar 29 Jul 2020
CineMagic, SA's newest Video-on-Demand (VOD) streaming service, is now available to millions of cellular users via the Vodacom Video Play and MTN Play mobile content platforms...
Evan-Lee Courie 17 Jul 2020
As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...
Roman Magis 15 Jul 2020
Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...
Lesley-Ann Rozanski 9 Jul 2020
Rob van Dale, CMT and digital partner at global management consultancy Kearney talks to five moves that can help traditional media companies survive these challenging times and help to better position themselves for the future...
Rob van Dale 7 Jul 2020
Consumers are migrating from traditional media as we know it to new age media because of the vast differences in approaches taken by the two mediums. There is an obvious shift in consumer behaviour and a growing hunger for in-depth and meaningful discussions...
Lwazi Piti 6 Jul 2020
We talk to Dugan Bridges, an award-winning filmmaker about a new video series produced by Atlas Network in the USA, which pilot episode focuses on the Free Market Foundation's Khaya Lam project in South Africa...
Juanita Pienaar 23 Jun 2020
