CRM, CX, UX

Articles

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

Jacques du Bruyn 11 Jan 2024

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

An open letter to Facebook from a very frustrated marketer

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

Carl Thomen is the product marketing lead at Peach Payments. Source: Supplied.

#BehindtheBrandManager: Carl Thomen, product marketing lead at Peach Payments

Karabo Ledwaba 11 Sep 2023

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Comp Commission challenges Takealot, Google, Uber Eats and Mr D Food

Karabo Ledwaba 1 Aug 2023

Claude Hanan and Luke Jedeikin are behind Bash and Superbalist. Source: Supplied.

E-commerce Titans: Meet the duo behind Bash and Superbalist

Karabo Ledwaba 19 Jul 2023

The power of personalisation in 2023

The power of personalisation in 2023

Nick Durrant, Bluegrass Digital 17 Jul 2023

Source: © michaeljung -

Providing customer experience excellence using analytics and intuition

Yudhvir Seetharam 3 Jul 2023

Source: ©Anawat sudchanham -

5 reasons why superior customer service is critical to success

Nadia Coetzer 14 Apr 2023

Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement

5 benefits of conversational marketing

Joseph Neusu 3 Feb 2023

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8 tools to create a winning customer experience strategy in 2023

Dori-Jo Bonner 23 Jan 2023

Image supplied: Zumi Njongwe, consumer communication and marketing excellence director at Nestlé

#BizTrends2023: Connecting better with consumers

Zumi Njongwe 13 Jan 2023

Image supplied.

What does the ideal customer look like?

Brent Haumann 22 Dec 2022

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Leveraging data to drive actionable insight on e-commerce platforms

Andrew Dawson 25 Oct 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

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Stop talking about yourself, you lazy marketer

Alex Wright 20 Oct 2022

#Loeries22: The rise of the metaverse and the question of ethics

#Loeries22: The rise of the metaverse and the question of ethics

Karabo Ledwaba 5 Oct 2022

Source: © Vadim Guzhva Employee branding is a critical component of the customer experience

Employee branding: Critical to customer experience

Paula Sartini 14 Sep 2022

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Trigger the right bias in customers to give your brand an edge

Grant Lapping 25 Aug 2022

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DJ Zinhle's hair brand promises to do better for customer experience

Karabo Ledwaba 22 Aug 2022

SA's top 5 consumer trends and what they mean for your business

SA's top 5 consumer trends and what they mean for your business

Zuko Mdwaba 28 Jul 2022

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Customer referrals as a marketing tool

Heinrich Swanepoel 20 Jun 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

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