Research

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Burgers 9 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Burgers 7 Nov 2017

If all banks closed today, would South Africans miss them?

If all banks closed today, would South Africans miss them?

Sarah Gooding 26 Oct 2017

Cienpies Design © –

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three

Taking a closer look at media monitoring, AVE and regulation - Part three

Angie Lawrence 4 Oct 2017

(c) Sergey Rasulov -

Are TV audiences declining?

Chris Brewer 18 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Negative Space ©

Data is the key to successful email marketing

Ross Sibbald 1 Sep 2017

welcomia ©

#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Juanita Pienaar 30 Aug 2017

elwynn ©

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

Kui Kariuki

#Pamro2017: The challenges in changing media consumption habits

Louise Burgers 28 Aug 2017

Bowie15 © –

Small things can produce massive results

Chris Brewer 28 Aug 2017

#WomensMonth: ‘Like a girl' means downright amazing things

#WomensMonth: ‘Like a girl' means downright amazing things

Jessica Tennant 25 Aug 2017

Slasta © –

#WomensMonth: It's not pie...

Sonja Fahn 24 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

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Fake news, fake research!

mike broom 21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

How SA's recession is impacting consumer spending

How SA's recession is impacting consumer spending

Gareth Pearson 11 Jul 2017

Dolgachov © –

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

Let's do Biz