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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Lightwise © –

Are you a believer?

Kate Niemöller 5 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Burgers 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

(c) ammentorp -

Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

Rene van den Berg © –

In 10 years, magazine sales have halved

Chris Brewer 24 Apr 2017

Askhat Gromov © –

The king is dead, long live the king!

Chris Brewer 20 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order

Social analysis shows majority of Americans against Trump's immigration order

JP Kloppers 2 Mar 2017

Dotshock © –

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

Sources of positive feedback from the UK market

Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA

JP Kloppers 14 Dec 2016

123RF

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

123RF

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Adobe London Symposium: Putting customer experience first

Adobe London Symposium: Putting customer experience first

Kirsty Barkhuizen 26 Oct 2016

Interpreting Millennials

Interpreting Millennials

Nicci Botha 24 Oct 2016

Image credit: iStock

Is it wise for brands to insult black township consumers who are worth R100bn?

Bandile Ndzishe 12 Oct 2016

The black rainbow

The black rainbow

Mogorosi Mashilo 7 Oct 2016

What to expect in 2017

What to expect in 2017

Chris Botha 29 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

#CoCreate2Accelerate: writing a new playbook for the modern workspace

#CoCreate2Accelerate: writing a new playbook for the modern workspace

Cari Coetzee 12 Aug 2016

Let's do Biz